SEAMLESS
HOW
NEW
YORK
EATS

ART DIRECTION, DESIGN, ILLUSTRATION

Seamless is the foundation of how people eat in New York City. They deliver the food that fuels this city day in, day out. We developed a campaign that surprisingly reinterprets one of New York’s most iconic images to demonstrate that Seamless has and forever will feed this city and propel it towards greatness. All of it supported by an OOH campaign meant to appeal to the no-nonsense nature of New Yorkers, using humor and typography inspired by classic New York restaurant signage.

AWARDS
2016 One Show Outdoor Bronze Pencil
2016 Jay Chiat Awards Gold

Client • Seamless / GrubHub
Agency • BBH New York
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SEAMLESS
HOW
NEW
YORK
EATS

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BRUNO BORGES DESIGNER BROOKLYN NY ︎︎︎︎︎ BRUNO BORGES DESIGNER BROOKLYN NY ︎︎︎︎︎ BRUNO BORGES DESIGNER BROOKLYN NY ︎︎︎︎︎ BRUNO BORGES DESIGNER BROOKLYN NY ︎︎︎︎︎

SEAMLESS HOW NEW YORK EATS

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SEAMLESS
HOW
NEW
YORK
EATS